Depending on the kind of marketing efforts you executed to acquire users-such as paid advertising or social media boosts-this metric can indicate how successful you were at generating new users. The new users metrics in Google Analytics allows you to see how many people visited your site for the first time in a specific time period. They will also be counted as a new Google Analytics user again.Īdditionally, if a user clears their cookies at any point and re-visits your site, they will be counted as a new user, even if they had previously visited your site from the same device or browser.
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